Beef Bites

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Front Porch Chat with John

Comments Off on Front Porch Chat with John
Posted by: on July 9, 2007

I like to plan. I don’t always do a great job in my planning, but I still like to have a game plan or strategy giving some direction to where I’m going. I know folks who can’t stand to plan. They find it too rigid, not enough flexibility for their taste. As I get older, I’m finding that having a plan with flexibility built in is the best option. You never know what might come up at the last minute that may or may not fit into the itenerary you have put together. MBIC is planning for our next fiscal year which begins in October. I can’t believe we only have three months left in this fiscal year. The board established priorities regarding research, consumer communications, new product promotion, health professional education and beef producer outreach, during the May board meeting. We’ve received proposals from a wide array of folks that want to help us with beef research, promotion and education. We’ll review the proposals to make sure they are consistent with the Beef Act and Order that spells out what the checkoff can and can’t do, make sure they fit our board’s specific priorities and then put together a plan for the next fiscal year in order to continue doing a great job increasing beef demand. Of course we’ll maintain some flexibility. Someone may come up with a great idea for a promotion or education activity later in the year that is worthy of consideration. The main goal is to be sure we are using our checkoff dollars efficiently. Planning helps us stay on course. I’m proud of the beef we produce here in Missouri and across the country. With a little planning we’ll get more folks to say “Beef. It’s What’s for Dinner.” next year!

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