MOBeef Update

This week’s Missouri Beef Industry Council report is with John Browning of Monroe City, who is the Missouri Livestock Marketing Association representative on the council. He discusses a new auction market training video developed through the checkoff-funded Beef Quality Assurance program and the Livestock Marketing Association.

AUCTION MARKET BQA VIDEO RELEASED

Beef checkoff and Livestock Marketing Association team up to release training video.

(CENTENNIAL, Colo.) – The beef industry, through the checkoff-funded BQA (Beef Quality Assurance) program and the Livestock Marketing Association (LMA), recently released an auction market BQA training DVD titled “Focal Point, an Auction Market BQA Guide”. Given recent events at the Westlake/Hallmark packing plant in California and the resulting increased regulatory and media attention given to animal handling throughout the livestock industry, it is more important than ever that livestock markets do all that they can to reinforce proper animal handling techniques and practices at their facilities.

As a result, LMA sent out approximately 2,000 DVDs to auction markets across the country, covering 99 percent of the auction markets in the United States. LMA is also encouraging auction markets to reach out to their state BQA coordinator to further certify their market and look at possible producer training opportunities. Copies of the video were also sent to each State Department of Agriculture and state veterinarians.

Full release

You can hear the report here: MBIC Report 4-9-08 (4 min MP3)

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