MOBeef Update

While we’re gearing up for Father’s Day, I had to share a great activity for moms funded through the checkoff’s public-relations budget. A weekly podcast is now targeting busy moms and offering information about beef’s role in a healthy diet and access to checkoff recipes. Produced by two influential registered dieticians, “Cooking with the Moms” gives mention to the beef checkoff and its www.BeefItsWhatsForDinner.com Web site at the beginning of each of the 52 weekly podcasts, which began in May. In addition, beginning June 18, six of the “Cooking with the Moms” podcasts will feature lean beef recipes and reminders about safe cooking and handling tips for ground beef. To view the archived podcasts, go to http://www.MealMakeoverMoms.com/podcasts/index.html.