National Summer Meeting

We’re here in Denver at the NCBA summer meeting. I sat in on the Executive Committee meeting this morning learning what national leadership is thinking. While check off revenue is down, producers are dilligently trying to prioritize spending that will continue to yield effective beef demand improvement. I continue to be impressed with the opportunities in foreign countries including Russia, Egypt, Korea and Japan. I’m heading to a four hour symposium focusing on dairy and beef in relation to animal welfare. I’ll fill you in later.