Influencing Influencers about the Power of Protein
Posted by: Dawn Thurnau on August 1, 2008The checkoff recently released an electronic resource kit to key thought leaders, including American Dietetic Association national and state media spokespeople.
Distribution of the resource kit was timed in conjunction with the publication of the American Journal of Clinical Nutrition supplement titled “Exploring the Impact of High-Quality Protein on Optimal Health,” sponsored in part by the beef checkoff. The supplement highlights growing research supporting the critical role of high-quality protein in a healthy lifestyle, and sets the stage for health professionals to rethink current dietary recommendations for protein to encourage Americans to consume enough to achieve optimal health.
The electronic resource kit included a link to the supplement and a new fact sheet highlighting meal ideas.