It’s been forever since I’ve had a chance to sit down and share some thoughts with you. We’re all busy, and that’s a poor excuse, but it’s the down right truth! Hope all has been going well in your part of Missouri. Grass is growing, soil moisture is great, and now the timing of the first frost is the biggest weather item (save another hurricane rolling in).
We’ve been busy here at MBIC. I’m thrilled with the response to our call for a second round of Speaking of Beef training. We trained eight more speakers between our sessions at Mt. Vernon and Columbia. The empowering part is that we partnered with Midwest Dairy Association to do the training, allowing both of us to leverage resources and strengthen the bovine message. It was a natural partnership. We have similar goals and challenges. Our Speaking of Beef volunteers and dairy’s SpeakOut! volunteers received issues updates, discussed how to handle questions, and then gave a practice speech in front of the camera. The big job now is to help them get speaking engagments lined up and we intend to really get the ball rolling. It’s an exciting time as more folks come to us asking if they can get involved.
The Tour of MO was a great promotion for us as we traveled with the Tour’s Health Expo across the state. We partnered with Saris Cycles. Their latest stationary bike model can measure power output in terms of watts. Folks visiting the Health Expo hopped on the bike to measure their power output.
It gave us a chance to talk about the “Power of Protein in the Land of Lean Beef.” We gave a 90% lean beef snack stick to everyone that got on a bike. Hourly winners received a dry fit t-shirt, daily winners won a KC Steak package, grill set and a Healthy Beef Cookbook, and the overall winner received a bigger KC Steak package. Folks enjoyed the engaging bikes and loved the power analogy!