MOBeef Update

Earth Day, which is April 22 this year, provides a great opportunity to shine a light on America’s beef producers as everyday environmentalists, and the checkoff is geared up to do just that. A state/national checkoff effort will implement an Earth Day communication plan that shares important sustainability messages with key audiences at a time when they are most receptive. The checkoff campaign, “America’s Farmers & Ranchers, Everyday Environmentalists,” includes media outreach and response, letters-to-the-editor for producer spokespeople to submit to local media, and outreach to community groups. The checkoff also is providing associated communication materials, including messages, fact sheets, and Web site materials.