MOBeef Update

By now you may have seen it, and if not, you need to hop on YouTube and visit the Beef Board’s page. The channel not only explains to producers how their beef checkoff investment is helping to build beef demand, it also uses videos to explain to consumers a number of things:
- Summer Grilling Details
- The Beef Cook-off
- The Role of Protein in a Healthy Diet
- Middle Meats Promotions

The videos help consumers understand where their beef is coming from – from pasture to fork – and a little more about the faces on the farm.